YouTube Marketing

2018年9月7日
Build your brand with YouTube Marketing

If you find yourself watching YouTube videos late at night, you are not the only one. Watch more than 6 billion hours of video per month and upload 100 hours of video per minute. For those who like to watch YouTube, this means that content is never exhausted. For small business owners, this means that it is very likely that your name will come out. More than 33 million unique users visit YouTube every day, and it’s likely that someone will see what you want to share.

The problem is that many people don’t realize how great YouTube’s real marketing tools are. They think this is a good way to kill time - or waste time. If you like, YouTube can definitely have both. However, if you have heard of the Orabrush Tongue Cleaner, you know that if you use YouTube correctly, you will immediately see your business thriving.
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But before you start making YouTube ads, check out these tips to help you make the perfect video.

Hit your target market

First of all, please don’t worry if your video will spread the virus. It will happen if it happens. But not many people have perfect viral formulas. Instead of focusing on "how to make it a virus," focus more on how to make it attractive to your niche. YouTube gives you a great opportunity to connect with your customers in a very personal way.

The same is true of your research. Watch videos from other businesses like you. See what works and what doesn’t. Please note the comments under each video. How much insight you can get from the feedback left under each video.

Understand the media

Video is a difficult medium to master. However, there are ways to make it easier. First, add some variations to your video. If you are selling wholesale hair products, please don’t let each video be about people who wash their hair. Mix it up. Add some personal style to each video.

That being said, don’t deviate from your product and actually do too much. If your video changes enough, your viewers will keep coming back, but if your videos don’t match, they will quickly forget your video content. Make sure they always know who you are and what products you sell. Think of the logo or slogan that you display in each video. Make sure your name always exists. Your video is a bit crazy, but just make sure your audience always knows what you are selling.

Finally, you must have a high quality video. For some small/startups, this can be difficult because the funds can be tight. But in order to compete on YouTube, your video needs to look professional. This means there are no jittery cams, rough edits or too many comments. You don’t need a $20,000 camera to look professional, you just need to use your budget camera to communicate quality to your customers. Again, watch the video on YouTube to get an idea. Some of the great videos were taken on the iPhone.

a great marketing tool

Once you understand what’s useful to your business, you’ll be in a comfortable position to create great videos that your customers love. It may not happen immediately, but if done well, YouTube marketing can promote your brand more effectively than traditional methods. Try it, it’s free. Think of a smart little ad and throw it on YouTube. Monitor results and make improvements. Many successful companies using YouTube did not succeed at first. But after some hard work, they will definitely become like this.

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